30th September, 2019 |
Digital Marketing, Organic SEO
Did you know that you can organically get your page indexed by different search engines if you just make your page right? Most of the developers do it wrong. This is sometimes due to less knowledge and mostly intentional. HTML in all its version has sufficient tools that if used wisely can get you page indexed to all search engines and give you the perfect result. Doing this gives you a long term benefit and at the same time saves your time and money. The most interesting part is that a lot of people who claim to know HTML well don't use it the right way. Let's do it the right way!
Before we dive in further, let us just draw a clear line between organic and paid search results. In the organic process, we develop our page so that users, as well as the search engine boys, are able to understand our page. We also write content on different pages and request other website owners who can relate to giving us a backlink. On the other hand, in case of paid search, we pay different search engines to show our page in the results. While the paid part which is also known as inorganic search is very fast enough, it lasts only till we can pay the agencies. Once our pocket gets cold, we move back to square one.
Now I am not saying that you should not pay to promote, but what I mean to say is that whatever you do, you must also focus primarily on the organic part as that gives a long time result and increases your website reputation. Here in this article, we shall discuss the organic part.
Most of the time developers use wrong tags to achieve things and the page looks good enough but becomes meaningless to the bots. If you are a web designer or developer, then ask yourself! How many times in life have you spent some time thinking about what you should put in the title tag? I guess most of the people just put a random text that comes into mind.
Another important thing is that have you ever set the character set, or language, direction or the viewport settings? Those data make a very big difference, but we often tend to ignore it as they rarely matter to human users. Bots feel your page annoyed with this. Imagine! Did you ever buy a book without knowing what language the book is written in?
Again, I have seen developers using the h1 to h6 tags just for formatting. One the other hand I have also seen pages without none of the heading tags. The professional ones think that using the span tag and the CSS solves it all. Remember! The heading tags are what the page looks for. There must be one and only one h1 tag in every page and the content inside must match the title. Also, the content inside the heading tags to be placed carefully and heading tags should be placed in order.
Another big mistake that most of the people use is, they avoid the use of tags like strong, em, ins, mark, etc. These tags must not be misunderstood as the formatting tags. They mean a lot to the search engines.
We read in books and tutorials that, the alt attribute in an image is used to show text when images are not loaded. Similarly, we learn that the title attribute is used for creating the tooltip that helps the users. That information is correct but the purpose they explain are just the tip of the iceberg. That is the reason why most of the people ignore them.
The real use of the alt attribute is to let the bots understand what is in the image and so, they should be placed and with care. Similarly, the title attribute helps them understand what to expect when they crawl through the link.
While creating our page, we must optimize our code and media files for better speed and compatible across different devices. We should use all the tags that are applicable. Use ul or ol tags instead of brand symbols, use the address tag to add address and so on.
If all of these are done perfectly, your page will rank very high even if you have less backlink and you have not paid. The best part is that this will give you long term results. You will also be amazed when your page will be shown to the very right potential customers.
After all, what is the use of paying a large company, get your website in page 1 of Google search but delivering the results to wrong users, just because your tags are not clear to the search engines? Instead, first, make your page ready and then invest in marketing if you want to.
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